Brand Foundations
for Business
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Create a brand that feels like you—and connects with the right people.
Whether you're starting fresh or refining your brand, this course helps you define your personality, values, voice, and positioning—so everything you say and share feels consistent, confident, and aligned.
You’ll walk away with a solid brand foundation that builds trust, attracts the right customers, and supports your business goals.
Perfect for: Small businesses, entrepreneurs and startups who want to stand out and stay true to who they are.
You’ll learn how to:
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Define your brand personality, tone of voice, and values
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Create consistent messaging and visuals
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Build a brand strategy that guides your marketing
Marketing Strategy
Made Simple
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Build a clear, practical marketing strategy that actually works.
This beginner-friendly course walks you through the foundations of marketing—step by step. You’ll define your business direction, understand your customers, analyse your competitors, and position your brand in a way that makes you stand out.
By the end, you’ll have a structured, easy-to-follow marketing strategy that gives you clarity, confidence, and direction.
Perfect for: Small business owners, entrepreneurs, and startups who want to stop second-guessing—and start marketing with purpose.
You’ll learn how to:
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Identify your ideal customers
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Set clear marketing goals and objectives
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Build a strategy that guides your marketing decisions and gets results
The Marketing Action Plan
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Turn your strategy into action—with a plan that works in the real world.
This course helps you take what you’ve built in Marketing Strategy Made Simple and turn it into a clear, focused marketing plan.
You’ll break your strategy into practical steps—mapping out campaigns, timelines, content, and priorities, so you know exactly what to do, when, and why.
Perfect for: Small business owners who want to stay consistent, focused, and confident in their marketing week to week.
You’ll learn how to:
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Create a customised, easy-to-follow marketing plan
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Map out campaigns, content, and timelines
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Stay on track and take consistent, strategic action
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