About Marketing Launcher

The Problem I Saw

I’m Danielle, the founder of Marketing Launcher. Over the past 25 years, I’ve had a career in Project Management, Marketing and Learning & Development with both large corporations and small businesses, and I noticed a huge gap.

Big companies have marketing teams to handle marketing, branding and business strategy, usually made up of people who have studied and specialised in those fields. Small business owners? They’re thrown into the deep end without training, support, or resources.

Too often, I saw too many brilliant entrepreneurs wasting time and money on tactics that didn’t work. Not because they weren’t capable, but because they didn’t have a clear strategy or plan to guide them. That’s when I knew I had to do something different. 

Why I Created Marketing Launcher

Marketing Launcher exists to give small business owners the same clarity and structure that big businesses rely on but in a way that’s simple, practical, and doable without a full-time team or big budget.

These aren't generic “how-to” course. They are all step-by-step frameworks designed to guide you through building your own strategies and action plans, across marketing, branding and business foundations. By the end of each course, you’ll walk away with more than knowledge. You’ll have a complete strategy document ir plan designed for your business.

The Results

I’ve seen firsthand how powerful this process can be. Small business owners who once felt overwhelmed and stuck now:

• Understand their ideal customers
• Know how to position their business and brand with clarity
• Feel confident making decisions about marketing, branding and growth.
• Have structured

Why It Matters

When you choose Marketing Launcher, you’re not just enrolling in a course. You are stepping into a process built from years of experience helping both startups and established businesses.

I'll be guiding you every step of the way, helping you cut through the noise, focus on what matters, and build strategies you can actually use to grow.

What's Inside

Marketing Launcher is designed to guide you step by step no matter where you're starting in business. Each course builds on the last, creating a clear path forward:

•  Startup Plan Liftoff: Workout whether your product or service is viable and the steps you need to take to get it off the ground.
• Business Plan Liftoff: Create a structure plan that sets your goals, defines your operations, and maps your path to growth.
• Brand Strategy Liftoff: Define your brand's identity, voice and positioning so you stand out in your market.
• Marketing Strategy Liftoff: Build a complete marketing strategy tailored to your business, giving you clarity and direction.
• Marketing Action Plan Liftoff: Turn your marketing strategy into a practical, step-by-step roadmap for online and offline marketing with tactics, timelines, channels and responsibilities.
•  Content Strategy Liftoff: Deep-dive into creating, planning and managing content that fuels your marketing with pillars, formats, calendars, metrics and workflows you can actually stick to.